Bachelor’s degree programmes (first cycle) Management
Make the right decisions and grow a modern business.
Understand how modern organizations operate, and learn how to plan, make decisions, and manage projects. Develop your skills in HR and marketing, finance and accounting, or e-commerce.
Why choose Management (first cycle)?

Three Paths of Development
You'll choose a specialization in HR and marketing, finance and accounting, or e-commerce that fits your plans.

Management in Practice
You will develop your skills in planning, decision-making, project management, and organizing team work.

Technology and Artificial Intelligence
You'll learn about modern digital tools and the applications of AI in marketing, HR, sales, and e-business.

Business and Self-Employment
You will gain the knowledge you need to work in organizations, develop your own ideas, and run a business.
What will you learn?

Management
You will learn to plan, organize, and coordinate activities, as well as make sound decisions based on data analysis.

Marketing
You'll learn about promotion, brand building, and customer communication, and you'll discover how to analyze market needs.

Finance
You will learn the basics of managing a company's finances, analyzing its financial situation, and making business decisions.

People Management
You will develop your skills in recruiting, motivating, and developing employees, as well as organizing team work.

Business and Strategy
You'll learn how to analyze the market, plan your company's growth, and develop strategies to strengthen its competitiveness.

Technologies
You will use digital tools and artificial intelligence to analyze data, support decision-making, and streamline business processes.
Where can you work after graduation? Career prospects
Programmes at UJW are taught in Polish
Interested in academic cooperation, an Erasmus+ exchange or have a question about this programme? Get in touch with us.



