Human Resources and Marketing

What will your studies look like?

1. 

   First year

   You'll build a foundation in management and business

   • You will discover the fundamentals of management, economics, and finance
   • You will learn the basics of marketing and how markets work
   • You will gain knowledge of law and how organizations function
   • You will improve your communication and collaboration skills
2. 

   Second year

   You'll work in HR and marketing

   • You'll learn the principles of human resources management
   • You'll practice managing customer relationships
   • You'll learn about compensation and social security systems
   • You'll be able to conduct and analyze marketing research
3. 

   Third year

   You'll develop practical HR and marketing skills

   • You’ll practice how to recruit, evaluate, and motivate employees
   • You’ll explore the principles of building an employer brand
   • You’ll design practical HR solutions for organizations
   • You’ll learn how to use AI in personnel management and marketing
4. 

   Internships and Projects

   You'll gain experience in organizing

   • You will complete a total of 960 hours of professional internships
   • You will complete your internships during your first, second, and third years of study
   • You will gain an in-depth understanding of the actual management and operational processes of an organization
   • You will apply your knowledge of HR and marketing in a practical work environment