Management - specialisation
E-commerce
Build and grow your business in the digital world.
Discover the possibilities of online sales, digital marketing, and e-business management. Develop the skills you need to effectively use digital technologies and artificial intelligence to grow your online sales.

Level of studyFirst-cycle studies
Duration3 years
Mode of studyPart-time
LocationLubin
Degree awardedbachelor's degree
Is it right for you?
What will you learn?
What will your studies look like?

First year
Fundamentals of Management and Business
- You will discover the basics of management, economics, and how organizations operate
- You will learn the basics of marketing and accounting
- You will gain knowledge of business law
- You will improve the skills needed for a career in business

Second year
E-Business Technologies and Organization
- You'll discover the technologies used in the digital economy
- You'll learn how the law regulates online activities
- You'll understand customer behavior in the online environment
- You'll learn how to create websites and gain insight into the principles of organizing e-businesses

Third year
Sales, Strategy, and Modern Technologies
- You’ll be able to develop e-commerce growth strategies
- You’ll gain in-depth knowledge of sales platforms and electronic transactions
- You’ll hone your skills in digital marketing and e-business analytics
- You’ll learn how to use AI and gain a foundation in cybersecurity

Internships and Projects
You'll gain business experience
- You will complete a total of 960 hours of professional internships
- You will complete your internships during your first, second, and third years of study
- You will gain an in-depth understanding of how organizations and business processes function in practice
- You will apply your knowledge of management and e-commerce in a real-world work environment
Where can you work?
Industry data and trends
E-commerce specialisation study plan
Sample courses
- Financial Analysis of E-Business
- E-Business Law
- Website Development
- E-Commerce Strategies
- Sales Platforms in Practice
- Internet Marketing
- Fundamentals of Cybersecurity
- Artificial Intelligence in E-Business









