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PL

Management - specialisation

E-commerce

Build and grow your business in the digital world.

Discover the possibilities of online sales, digital marketing, and e-business management. Develop the skills you need to effectively use digital technologies and artificial intelligence to grow your online sales.

Level of studyFirst-cycle studies
Duration3 years
Mode of studyPart-time
LocationLubin
Degree awardedbachelor's degree

Is it right for you?

Are you interested in sales and online business?
Do you like new technologies and digital solutions?
Do you want to understand customer behavior online?
Are you thinking about growing your own e-business?

What will you learn?

Online SalesYou'll learn about sales platforms, the principles of creating offers, and methods for growing and analyzing online sales.
Internet MarketingYou'll learn how to plan campaigns, select marketing activities, and measure their effectiveness using data.
E-commerce StrategyYou will be able to plan the growth of an e-business, set goals, and select strategies to support online sales.
Technology and AIYou'll explore modern digital tools and learn how to use AI in data analysis, sales, and marketing.

What will your studies look like?

  1. First year

    Fundamentals of Management and Business

    • You will discover the basics of management, economics, and how organizations operate
    • You will learn the basics of marketing and accounting
    • You will gain knowledge of business law
    • You will improve the skills needed for a career in business
  2. Second year

    E-Business Technologies and Organization

    • You'll discover the technologies used in the digital economy
    • You'll learn how the law regulates online activities
    • You'll understand customer behavior in the online environment
    • You'll learn how to create websites and gain insight into the principles of organizing e-businesses
  3. Third year

    Sales, Strategy, and Modern Technologies

    • You’ll be able to develop e-commerce growth strategies
    • You’ll gain in-depth knowledge of sales platforms and electronic transactions
    • You’ll hone your skills in digital marketing and e-business analytics
    • You’ll learn how to use AI and gain a foundation in cybersecurity
  4. Internships and Projects

    You'll gain business experience

    • You will complete a total of 960 hours of professional internships
    • You will complete your internships during your first, second, and third years of study
    • You will gain an in-depth understanding of how organizations and business processes function in practice
    • You will apply your knowledge of management and e-commerce in a real-world work environment

Where can you work?

Industry data and trends

E-commerce specialisation study plan

Sample courses

  • Financial Analysis of E-Business
  • E-Business Law
  • Website Development
  • E-Commerce Strategies
  • Sales Platforms in Practice
  • Internet Marketing
  • Fundamentals of Cybersecurity
  • Artificial Intelligence in E-Business
Download the specialisation study plan

What do our students say?